As the old adage goes, content is king. But what exactly does this mean? You can write the most fascinating, well-written content in the world, but if nobody wants to read it, you won’t have very much success as a blogger (or website owner) and your content will certainly fall by the wayside of time. What you need is content that people actually want to read — in other words, engaging content that gets your readers excited about what you have to say.
1) Plan it out
- Figure out what you want your blog post to cover
- What angle do you want the post to take?
- Come up with a plan for how you’ll present the information in the blog post
- Create headers for every section and make sure they are descriptive
- Pull relevant content from other places, like other blogs or books, and cite it properly
- Proofread! It’s always important, but especially now that it’s public. Does it make sense? Do you have any spelling errors? Etc.
- Add images. They can be stock photos or screenshots of something you mention in the blog post. Make sure they’re relevant though! (i.e. if you’re talking about design principles, including some good examples). If you don’t know how to create images on your computer using Photoshop, use Pinterest for inspiration!)
2) Start with your keyword in mind
Writing blog posts for your business is a great way to share your knowledge and expertise with the world, but sometimes it can be hard to come up with topics that resonate. If you’re struggling to write engaging blog posts, here are some tips for success!
- Use a catchy title that is relevant and informative. This will help you rank higher in search engines, as well as grab your readers’ attention. – Start by writing down five points you want to cover in the post. This will make sure that each paragraph has a clear point or purpose, so readers know what they’re reading about and what they should take away from it. – Add links throughout the text of the post so people can explore related topics or additional resources if they find something interesting or helpful.
3) What are you really trying to say?
You want your blog posts to be engaging and informative. Here are some tips for writing interesting posts that will keep your readers coming back.
Start by crafting a catchy headline, following it with a concise but descriptive paragraph. Then, include the three Ws – who, what, when, and where – before delving into the meat of your post. Make sure you end with a strong call-to-action that keeps readers engaged.
4) Summarize your content at the beginning and end.
With the rise of blogging, it’s no surprise that many people want to start a blog. However, with so much competition out there, it can be difficult to stand out. That’s why it’s important to write a blog post that will not only be engaging for your readers but also prove your expertise in your field.
There are many ways you can go about doing this. One way is by giving away free information on a topic that people are eager for more information on, like the do’s and don’ts of social media marketing or how to use Twitter effectively.
5) Don’t be afraid to be boring
As a writer, you should never be afraid of writing something that might be boring. The worst thing that could happen is your audience loses interest and leaves. If this happens, you haven’t really lost anything. All you have lost is time spent writing a blog post that no one read anyway. However, if people do take interest in your piece and leave thoughtful comments, then you have gained something from it. So don’t be afraid of being boring when it comes to content because nothing is worse than having a great piece of writing go unnoticed.
6) Spice up your sentences
- Find your passion and write about it. It’s not always easy, but if you don’t love what you’re writing about, chances are others won’t either.
- Be clear in your point of view (i.e., why you’re writing this blog post). When readers know the purpose of the post, they’ll be more likely to stick around until the end and offer feedback or ask questions.
- Provide value by answering a question or providing useful information worth reading. This can include stories, resources, studies, statistics, etc.
- Establish a connection with your audience from the beginning by using personal anecdotes or connecting with them on a personal level (even if it is brief).
7) Proofread twice, even thrice
If you’re like me, you get nervous before publishing a blog post. Am I saying the right thing? Is it too much or too little? Will people like it or hate it? It’s best to proofread your post at least twice (and sometimes more) before you hit that publish button. There are many different ways and programs you can use, but here are eight of my favorites. Grammarly is a great resource for finding errors in spelling, grammar, and style while ProWritingAid is great for catching problems with word usage. EditPad is also another good program for catching mistakes on the go or if you need to work offline. Microsoft Word has built-in spell checkers as well as other tools such as highlighting sentences with passive voice, checking for sentence fragments and run-on sentences, suggesting synonyms for overused words (called diction), and finding words that might be hard to understand due to complicated syntax.
8) Images and videos increase click-through rates by 150%
One of the best ways to get more blog post views is by including images and videos. The statistics show that articles with images or videos will increase click-through rates by 150%. Plus, it’s easy enough to find a free stock photo if you don’t want to take your own pictures. Just type free stock photos into Google and find one you like the look of.
